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Writer's pictureAuthor Liesel K. Hill

How Not Being Intentional is Killing Your Book Sales AND Your Fiction Storytelling



Hello, lovely storytellers! Whether you're a seasoned fiction author or just starting on your writing journey, you’ve likely heard conflicting advice about the writing process. Should you plan every detail or let the story unfold naturally? Today, we’re diving deep into the importance of intentionality in your writing process. Not being intentional is killing your book sales, and by the end of this post, you’ll understand why a little planning can lead to massive improvements in your storytelling, reader connection, and ultimately, your book sales.


Against a mauve and blue background, a woman in a red shirt looks at her laptop in panic. To her left, yellow and green words against a black background read, "How not using intentionality is killing your storytelling and your book sales."

1. Why Planning Matters: The Foundation of Intentional Storytelling


As a fiction author, the excitement of starting a new story can be overwhelming. However, without some level of planning, you may find yourself lost in the middle of your manuscript, unsure of where your characters are headed or how the plot will resolve. Planning doesn’t mean stifling your creativity; it’s about laying down a roadmap that ensures your story remains cohesive and engaging.


Brian Tracy once said, “Every minute you spend in planning saves 10 minutes in execution. This gives you a 1000% return on energy.” Imagine saving hours on rewrites and edits just by spending a little extra time outlining your plot, defining your characters, and understanding the themes you want to explore. Intentional planning is the key to avoiding the frustration of a story that’s gone off the rails, and it helps ensure that every scene you write serves a purpose.


2. Not Being Intentional Is Killing Your Book Sales


Let’s be real—every author dreams of their book flying off the shelves, but a lack of intentionality in your storytelling can make that dream elusive. If your story is unfocused or disjointed, it’s going to be much harder for readers to connect with it on an emotional level. And without that connection, your book is less likely to receive glowing reviews, word-of-mouth recommendations, or repeat purchases from fans.


Readers are drawn to stories that resonate with them, and this resonance comes from a well-crafted narrative that feels complete and satisfying. When you write with intention, you’re not just telling a story—you’re guiding your reader through an emotional journey. This connection is what turns casual readers into lifelong fans, leading to better reviews, more buzz, and, ultimately, more book sales.


3. The Power of Character Backstory and Theme


One of the most critical aspects of intentional storytelling is understanding your characters inside and out, especially their backstory and emotional wounds. These elements inform everything your characters do, think, and say throughout the story. When you know your characters deeply, you can write their journey with authenticity and ensure that their growth feels real to your readers.


In addition to character development, having a clear theme in mind as you write helps maintain consistency throughout your story. Your theme is the underlying message or moral you want your readers to take away, and it should be reflected in every chapter, every conflict, and every resolution. Whether it’s the triumph of love over adversity or the dangers of unchecked ambition, your theme ties your story together and gives it a sense of purpose.


4. How Planning Enhances Creativity


There’s a common misconception that planning stifles creativity. The truth is, planning can actually enhance your creativity by giving you the freedom to explore within a structured framework. When you have a clear roadmap, you can focus on the nuances of your story—developing subplots, creating richer dialogue, and layering in symbolism or foreshadowing that might not have occurred to you in a more chaotic writing process.


Planning also reduces the likelihood of hitting writer’s block. When you know where your story is headed, you’re less likely to feel stuck or overwhelmed by the possibilities. This allows you to maintain momentum and keep your creativity flowing, which means more consistent writing sessions and faster completion of your manuscript.


5. Intentionality Leads to More Satisfying Endings


One of the biggest benefits of being intentional in your writing is that it often leads to more satisfying endings. When you know your characters’ motivations and the themes you want to explore, you can craft a conclusion that ties up loose ends and delivers a powerful emotional payoff for your readers.


A well-planned story doesn’t just end—it resonates. It leaves readers thinking about your characters and their journey long after they’ve turned the last page. This kind of impact is what drives readers to leave positive reviews, recommend your book to others, and eagerly anticipate your next release.


Being intentional in your writing isn’t about stripping away creativity; it’s about harnessing it to create stories that captivate and connect with readers. By taking the time to plan key elements like character backstory, theme, and plot structure, you can craft a narrative that not only engages readers but also drives them to spread the word about your work.


Remember, not being intentional is killing your book sales. But with a little planning and purpose, you can transform your storytelling, build a loyal readership, and see your book sales soar. So grab your fuzzy slippers and your favorite writing snacks, and start planning your next fiction masterpiece with intention!


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